Our Team
FitX brings together experience across footwear design, manufacturing, product development, and technology.
Wenhong Ji — Founder & CEO
20+ years owning and operating footwear factories supplying Merrell and Columbia. Serial entrepreneur; founder of an e-commerce platform backed by Kleiner Perkins and Warburg Pincus. LinkedIn
Lee Banks — Chief Product Officer
20-year career at Nike across global product and business leadership roles. Former Global Footwear Head of Nike By You; scaled personalized footwear delivery for the world's largest footwear brand. LinkedIn
Jennie Chen — Co-Founder & COO / Strategy
Systems engineer with large-scale distributed infrastructure background (Goldman Sachs). 5+ years of multinational supply chain experience; specialist in aligning Asian manufacturing yield with Western brand requirements. LinkedIn
Song Liu — Founding Technical Architect (AI & Optimization)
Former Head of Applied Science at Snap; managed optimization for a $4B+ ad ecosystem via Reinforcement Learning. Former Principal Scientist at Amazon and Google; led the $3B transition of TV budgets to digital-performance platforms. LinkedIn
Pengcheng Liu — Founding Technical Architect (AI & 3D Systems)
Former Senior AI/ML Lead at FICO, Siemens, and Wells Fargo; 15+ years in large-scale machine learning. Expert in 3D reconstruction and computer vision; translates foot geometry into the FitX parametric system. LinkedIn
Pedro Rodrigues — Strategic Advisor (Biomechanics)
Co-founder of the New Balance Sports Research Lab; translated biomechanical data into 500+ commercial products. LinkedIn