Company Information
- Legal Name
- FitX Brands Inc.
- Website
- https://fitxlab.ai
- Location
- Middletown, Delaware, United States
- Industry
- Footwear Technology / Consumer Products
- Focus
- Personalized performance footwear
- Contact
- founders@fitxlab.com
About FitX
FitX Brands Inc. is building personalized performance footwear by combining mobile 3D foot scanning, fit intelligence, and modern product development. Our process begins with a mobile foot scan and user fit inputs, then translates that into shoes engineered for the individual rather than an average foot. Read more →
Team
FitX brings together leadership from Nike, Merrell, Columbia, New Balance Sports Research Lab, Snap, Amazon, Google, and Goldman Sachs. Meet the team →
- Wenhong Ji — Founder & CEO
- Lee Banks — Chief Product Officer
- Jennie Chen — Co-Founder & COO / Strategy
- Song Liu — Founding Technical Architect (AI & Optimization)
- Pengcheng Liu — Founding Technical Architect (AI & 3D Systems)
- Pedro Rodrigues — Strategic Advisor (Biomechanics)