About FitX
FitX is building a new approach to performance footwear by combining mobile 3D foot scanning, fit intelligence, and modern product development.
Most shoes are still designed around standardized sizing and the concept of an average foot. We believe that approach leaves too many people compromising on fit, comfort, and performance. FitX is designed to shift that model by starting with the individual.
Our process begins with a mobile foot scan and user fit inputs, which together help us create a more personalized footwear experience. Our goal is not just to improve first-pair fit, but to build a system that can continue learning over time as customers share additional feedback.
FitX brings together expertise across footwear, manufacturing, product, and technology to build a more precise and more individualized approach to performance shoes.
Team
FitX brings together leadership from Nike, Merrell, Columbia, New Balance Sports Research Lab, Snap, Amazon, Google, and Goldman Sachs. Meet the team →
- Wenhong Ji — Founder & CEO
- Lee Banks — Chief Product Officer
- Jennie Chen — Co-Founder & COO / Strategy
- Song Liu — Founding Technical Architect (AI & Optimization)
- Pengcheng Liu — Founding Technical Architect (AI & 3D Systems)
- Pedro Rodrigues — Strategic Advisor (Biomechanics)